Hi! I'm Ty, an Executive Creative Leader and former Acting VP of Creative Services with 15+ years of experience building brands, leading teams, and turning big ideas into measurable results.
Most recently, I led creative across 10+ brands, supporting 85 marketers and 400 salespeople while overseeing more than 2,000 projects annually. Along the way, I helped drive a $9M brand campaign that achieved 51% unaided awareness, developed workflows that increased creative production by 43%, and led A/B-tested campaigns averaging 11% conversion.
My experience spans brand strategy, integrated campaigns, CRM, Salesforce Marketing Cloud, customer journeys, and AI-supported creative operations. I've had the opportunity to work with brands including Coca-Cola, P&G, MillerCoors, Josh Wine, Mars, BlueCross BlueShield, Vitaminwater, and Mohawk Flooring.
At heart, I'm a conceptual thinker, hands-on creative, and team builder who believes the best processes don't get in the way of creativity. They make more room for it.
Outside of work, I'm a firefighter and crisis responder, writer, boxer, elderly dog parent, maximum auntie, and unapologetic tinkerer.